Pink Heals

Paying it forward and giving back, and expecting nothing but happiness – that is the ultimate gift.

Rock Valley Credit Union went above and beyond just providing “normal financial service” to a member on Saturday, May 28 when they surprised Denise Krienke, a long-time member who is going through cancer treatment with a visit from Guardians of the Ribbon PINK HEALS Winnebago County.

Financial Service Provider Andy Poffinbarger had been helping Denise with options for helping her pay medical bills, have money to live on, avoid overdrawing her checking account and to stay afloat.

During his interactions with Denise, he learned of her journey and the struggles she was facing and wanted to help.

Knowing of the partnership Rock Valley has with PINK HEALS, the credit union reached out to the local non-profit organization and explained Denise’s story.

PINK HEALS didn’t hesitate. Andy worked with Denise’s family to have her at the credit union following the annual Memorial Day Parade, and as soon as the sirens sounded, the procession of fire trucks, motorcycles, Pink Heals’ signature Pink police car and fire truck appeared, tears rolled down Denise’s face.

She was shocked that a credit union would care enough to do something for her.

Over 50 volunteers from Pink Heals, 15 Rock Valley Credit Union employees and many family and friends stood in line to give Denise a hug of support and encouragement.

She was presented with gift cards to gas stations and a grocery store to help relieve some of the burden.


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