Firehouse Subs business owner Joe Fallin showcasing his Axe Award in front of his Beloit restaurant’s hand-painted mural.

Only six years after opening his first Firehouse Subs restaurant, franchisee Joe Fallin has earned an Axe Award for Central Franchisee of the Year.

In the Firehouse Subs system of more than 1,210 restaurants, this award recognizes Fallin as an exemplary business owner and operator of his three restaurants in Beloit, Janesville and Rockford. Fallin earned this achievement through an increased focus on Firehouse Subs’ core values, setting high standards, giving back to the community and increasing guest satisfaction.

“Our loyal guests and amazing team members are fundamental in my success, and I am humbled to receive this top honor within the Firehouse Subs system,” said Fallin.

“Since I opened my first location in March 2016, it’s been an incredible journey serving up heartfelt service to guests while supporting local heroes through Firehouse Subs Public Safety Foundation.”

Serving as a board member of the Greater Beloit Area Crime Stoppers non-profit organization for the last 13 years, Fallin is passionate about and committed to bettering public safety.

One of his favorite parts about being a Firehouse Subs business owner is the portion of every purchase that benefits Firehouse Subs Public Safety Foundation, which has donated five grants worth $58,000 to first responders and public safety organizations in greater Rockford.

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