Locally operated business offers self-pay convenience at CherryVale

submitted photo The Journal
John Ward and his family prepare to cut the ribbon of their new self-serve store at Cherryvale while guests explore inside.

CherryVale Mall is excited to announce the opening of its first self-checkout market. Three Square Self-Pay Market opened on Nov. 26. The market is a self-serve convenience store located on the lower level, near Macy’s.
The self-pay market offers a variety of food and drink items, including grab-and-go salads, sandwiches, pastries, and drinks.
The market is the first of its kind in Illinois and the 12th location for Three Square Self Pay Market, with stores in four other states including Ohio, Pennsylvania, West Virginia, and Kentucky. The market is locally operated by Serenity Market, a full-service company started in Rockford (2002) by John Ward.
Instead of each item being individually priced, the prices for the food and drink items are posted on the wall next to the checkout screen. This saves hours of work when re-stocking. “This is the future of retail,” Ward said. Besides the grab-and-go snacks for shoppers at Cherryvale, there are also a number of sandwich and salad products to provide lunch options for mall employees. There is even an option at the checkout screen where customers can make requests of things they would like to see added to the inventory.
The Ribbon Cutting ceremony took place Tuesday, Nov. 26, at 11:30 a.m. Three Square Self Pay Market celebrated with grand opening festivities and deals including prizes, promotions, samples, and giveaways from 10 a.m. to 5 p.m.
Three Square Self-pay Market is located in CherryVale Mall, Lower Level, near Macy’s.
About CherryVale Mall
CherryVale Mall is a one million square foot shopping center located off I-90 at the intersection of Harrison and Perryville Road. CherryVale Mall is anchored by JC Penney and Macy’s, and features more than 100 specialty stores including Barnes & Noble, Bath & Body Works, H&M, American Eagle, and Victoria’s Secret. CherryVale Mall also features a children’s play area located on the lower level, east end. Please call 815-332-2451 or visit www.ShopCherryValeMall.com for more information including a complete list of retailers, restaurants, entertainment options and a shopping center map. CherryVale Mall is owned and managed by CBL & Associates Properties, Inc. of Chattanooga, TN, (NYSE:CBL).